Hooking up is engaged in for the instant gratification for sex, pleasure, a feeling of being loved, an emotional feeling of being adhered to, the thought of the potential of the hook up developing into something less casual, and many more reasons.
The term "hooking up", meaning an instance of casual sex, differs from hook up culture.
Most predictors among males and females rarely differ.
At colleges, hookups are common between students at parties, in dormitories and fraternity houses, at surrounding bars and clubs, and at popular student vacation destinations.
For example, a study of Canadian college students who planned to hook up while on spring break showed that 61% of men and 34% of women had sex within a day of meeting their partner.
Another study was based on a survey of over 18,000 college students from ages 18–25.
Freitas' study has found that students on these campuses generally feel that the decision about whether or not to be in a relationship is out of their control and that "hookup culture dictated for them that there would be no dating and that they simply had to endure this reality." Oftentimes, men and women seem to not be on the "same page." According to Bogle, many males believed that females often invested themselves or had an ulterior motive for pursuing a hookup like situation.
For instance, when a male student was asked if he felt that women looked for different components in a hookup; his response was that most females generally did not lean towards a "one and done" thing.
Young women tend to be honest about their sexual encounters and experiences, while young men tend to lie more often about theirs.
Another study shows that once a person has sex for their first time, it becomes less of an issue or big deal to future relationships or hook ups.
Lisa Wade, a sociologist, documents that 19th-century white fraternity men often had what would be called hookup sex with prostitutes, poor women, and the women they had enslaved.
Technological advancements such as the automobile and movie theaters brought young couples out of their parents' homes, and out from their watchful eyes, giving them more freedom and more opportunity to engage in casual sexual activity.
Today, according to one study the vast majority, more than 90% of American college students say their campus is characterized by a hookup culture, Nationally, women now outnumber men in college enrollment by 4 to 3, leading some researchers to argue that the gender imbalance fosters a culture of hooking up because men, as the minority and limiting factor, hold more power in the sexual marketplace and use it to pursue their preference of casual sex over long-term relationships.