million were invested in a new hyper-modern factory in Janesville and In the autumn of 1984 another member of the Arrow/RB-1 family was introduced, the Vector.The new management decided on a global marketing strategy, which unfortunately failed horribly and Parker Janesville would never again recover from the financial blow.
Immediately after the UK takeover Parker's new chief executive officer, Jaques Margry, launched plans to commemorate Parkers 100-year jubileee with a new pen.
It was both logical and, as it turned out, a successful strategy to base the new pen on the design that originally built the Parker pen company and brand name, the 1920's Duofold.
The introduction in turn was described by Parker as the most massive marketing effort since the launching of the Parker "45" in 1960. They weren't really the life-belts Parker had hoped for and times were getting increasingly harder for Parker.
Parker's manufacturing facilities in Janesville were old and inefficient and by 1982 Parker's net income was down with 60%.
The Vector became one of Parker's most selling models and is still around today.
Other successful designs like the The Parker 25, the Sonnet, Frontier, Insignia, Parker "100" and the Centennial Duofold all came from Newhaven.
Of course Newhaven had previously had great success in producing Duofolds.
The first ones manufactured already during the early 1930's, and later in the 1940's with the Duofold NS, followed by the AF Duofold, in turn followed by a wide range of aerometric Duofolds, referred to as the New Duofold. With a ten day computer controlled manufacturing process, and made from over 130 components it was subjected to 100 quality tests.
Fountain pens had quickly become unfashionable and Parker relied heavily on the proven designs, the Parker "75", the Parker "45", Parker "51", Parker "61" and the Classic.
It was soon clear that the 1980's was to be the decade of the UK Parker subsidiary.
Initially the customers had a choice between a 14K or 18K nib, but the 14K nibs were discontinued in March of 1989.